After a meltdown around the time of the new millennium, Israel’s high-tech industry today is coming back to life. Thanks in part to sizeable injections of state funding, information and communication tech startups numbered more than 2,000 at the start of this year – in a country with a population of just 6.9 million. With 1 million broadband connections, Israel has a penetration of 43%, the second-highest in the world after South Korea and far higher than in Germany. And ranked on the number scientists and engineers in the workforce, Israel has an unassailable lead with 140 for every 10,000 employees, compared to 83 in the U.S., 80 in Japan, and 60 in Germany.
To appreciate the high innovation potential in Israeli companies, all you need to do is pay a visit to one of the country’s makers of telecommunication equipment.
One shining example is the RAD Group. In 1981, Zohar Zisapel and his brother Yehuda formed RAD Data Communications. Today, the RAD Group has more than 3,000 employees in 15 companies and net annual sales of US$600 million. Zohar Zisapel attributes the successes scored over the long term to the creation of a string of independently managed startups in the years since the original company was founded.
Zisapel believes that a new company has to do two things to be a success: implement a strong idea, and hire skilled and talented people. True to this principle, the Group set up two more new companies last year, the first in four years:
- Radlive, which focuses on developing hi-fi telephony. The goals lie in improving voice quality and communication between subscribers – in contrast to VoIP and mobile telephony.
- Commex Technologies Inc., which is developing a chip to accelerate IP communication.
When asked by journalists to explain the secret to growing his group of companies, Zisapel names three factors: turning innovations into new products, concentrating on customers’ specific needs, and manufacturing products to the highest possible quality standards. This insistence on quality earned the Group the Yitzhak Rabin National Quality Award in 2000, and Israel’s Association of Electronics and Information Industries has since honored RAD with its annual award for quality and exceptional business performance. The high quality of the products is sustained by continuing to handle all of the manufacturing – from board production to product assembly, testing and quality control – in its own plant in Jerusalem. And each year, the Group’s companies invest between 20 and 30 percent of sales in research and development.